POSITION SUMMARY:

Alice + Olivia is seeking a highly skilled and driven Senior Data Analyst to unlock the full potential of customer data and deliver actionable insights across all marketing and product channels. This role will play a critical part in scaling the alice + olivia DTC team, building robust reporting structures, and fueling data-driven decision-making at every level of the business. You will work closely with our Senior Director of Performance Marketing and cross-functional teams to help drive growth, optimize performance, and enhance the customer journey.

RESPONSIBILITIES: 

Data Strategy & Analytics Leadership

• Evolve and enhance the current business intelligence foundation across marketing and product functions.
• Lead the development of a single customer view strategy across all Alice + Olivia platforms, leveraging Amperity CDP.
• Define, build, and own customer lifecycle frameworks, segmentation strategies, and predictive models to drive acquisition, retention, and reactivation.

Performance Tracking & Dashboarding

• Build and maintain dynamic dashboards that track marketing, product, and CRM performance across all channels.
• Proactively identify performance trends and translate data into clear, actionable recommendations for key stakeholders.
• Benchmark performance across digital channels and advice on KPIs that align with business goals.

Product Analytics

• Translate complex data sets into clear narratives and recommendations that directly influence marketing strategies, merchandising decisions, and product improvements.
• Map and analyze the end-to-end customer journey across all touchpoints (email, paid media, site visits, checkout, post-purchase engagement), identifying opportunities to optimize acquisition, conversion, retention, and loyalty.

Collaboration & Influence

• Partner closely with CRM, marketing, e-commerce, and product teams to drive cross-functional insights.
• Collaborate with external agencies and vendors to ensure alignment on reporting standards, data integrity, and best-in-class usage of alice + olivia CDP.

REQUIREMENTS:

• 4–5 years of experience in data analytics or CRM analytics roles.
• Technical expertise in data extraction (SQL or similar tools)
• Advanced Excel proficiency (pivot tables, macros, complex formulas).
• Strong background in CRM data analysis, lifecycle segmentation, and customer behavior modeling.
• Experience working with Customer Data Platforms (CDPs), ideally Amperity.
• Proficiency in Google Analytics and other web analytics platforms.
• Highly organized, deadline-driven project management skills with the ability to manage multiple initiatives in a fast-paced environment.
• Intellectual curiosity with a proactive, entrepreneurial approach.
• Strong communication skills with the ability to translate complex data into simple, actionable insights for business leaders.
• Bachelor’s degree in marketing, Business, Statistics, Technology, or a related field.

$100,000 - $115,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.