POSITION SUMMARY:
The Copywriter is responsible for executing all copywriting needs across company and helping develop editorial content ideas on a monthly / seasonal basis. Copywriter should be well versed in both editorial & promotional copywriting, across all digital assets (email, paid social, paid search, retail clienteling assets, retail invites, social captions etc.)      

RESPONISIBILITIES: 
•   Write and refine compelling copy for email, SMS, paid social, site, and digital campaigns that inspire action and align with performance goals. 
•    Translate business and creative briefs into clear, engaging messaging tailored to different audiences and channels. 
•    Collaborate cross-functioning teams to ensure copy aligns with data insights, channel strategy, and creative direction. 
•    Maintain and evolve the brand voice across all touchpoints from product storytelling to campaign taglines, CRM personalization & marketing messaging.  
•    Contribute to campaign ideation and editorial content planning, supporting both seasonal storytelling and evergreen messaging. 
•    Self-edit with precision, balancing creativity with clarity, and respond thoughtfully to feedback in fast-paced review cycles. 
•    Partner closely teams to concept, test, and iterate messaging that performs. 
 
QUALIFICATIONS:
•    Bachelor’s Degree in Communications, Marketing, Journalism, or related field. 
•    5-6 years of professional experience in copywriting, content strategy, or brand storytelling, ideally in fashion 
•    An experienced copywriter with a background in retail and/or lifestyle brands. 
•    A strategic and creative storyteller with a passion for merging creativity and conversion.  
•    Experienced in writing for fashion, lifestyle or retail brands across both brand building and performance campaigns.  
•    Comfortable switching between big-picture concepting and detailed execution from headlines, taglines to long-form storytelling. 
•    Highly collaborative, with the ability to balance brand tone, creative direction and marketing objectives simultaneously. 
•    Strong portfolio showcasing work across digital, marketing, paid media, and social. 
•    Proven ability to write conversion-focused and brand-building copy. 
•    Excellent communication, editing, and project management skills. 
•    Proficiency in Microsoft Office and familiarity with project management 
 
$75,000 - $105,000 base salary (This range represents the low and high end of the anticipated base salary range for this Ny - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)